• Marketing

    Share Your Passion

    “Marketing is really just about sharing your passion.”

    — Michael Hyatt, NY Times Best Selling Author

    If you understand something valuable that can help others to move forward in bad times, you’ve got an opportunity to create a business.

    It can be anything from a book or blog to a product or service. All you’ve to do is to identify the need of a niche market and present them with your idea in the simplest possible way.

    In the initial stages of developing your product or service, be humble in your approach. Pick a touchpoint and create an atmosphere around it.

    Share the content describing precisely what you want to say, and if your content has value, people will be more willing to listen than you desire to speak.

  • Marketing

    Focus On Content Creation

    “Content, in all its forms, is the single most critical element of any marketing campaign.”

    — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights

    Nothing will work if your content cannot add value to people’s lives. Irrespective of what you’re creating, there must be something in it that people can resonate with.

    Suppose your content is about inspiring others. Now, it must contain an element of human touch. It must be based on an understanding of human nature.

    There are infinite things that can inspire humans, and if you continue researching, you’ll get overwhelmed.

    The best way to encourage others is to live the ideas that inspire you and then represent them in a format that people can understand and apply.

    We evolve into better content creators with every content we deliver to the masses. Still, it’s applicable only if we stay focused on our vision to provide valuable content to ease our audience’s life.

  • Marketing

    How To Build A Net Around Your Audience?

    “Before you create any more ‘great content,’ figure out how you are going to market it first.”

    – Joe Pulizzi & Newt Barrett, Co-authors

    Many among us are great content creators but the worst marketers. We know how to produce quality work but have no idea about marketing.

    You may dislike the fact, but the truth is that we, as artists herself-centralistic put ourselves above the World, thinking everyone is waiting for our subsequent work.

    We forget that the World is running and we’re static with our approach. Unless we give a trigger, no one is coming to look and listen to our thought.

    Marketing is not different from content creation. It’s part of our evolutionary journey. We look within ourselves to witness the loopholes in our psyche.

    The fear of exposure, anxiety about future bankruptcy, stress related to sexual problems, depressive episodes after losing a loved one…

    Where is the solution?

    In your content.

    Why you’re not marketing your content by using these triggers?

    Because you’re afraid of having a love affair with your audience, you’re thinking about the possibilities of failure and being unwilling to accept the truth. In reality, you can market and sell your content to your audience.


    By telling the truth, you have the solution to their problems. That’s more than enough about marketing, if not all.

  • Marketing

    Focus On Value Addition

    “You and your brand are as good as the value you bring to the marketplace”

    ― Bernard Kelvin Clive

    Ask yourself, “are you adding value to users’ life.”

    They come to you in the hope of a solution. Can you provide that?

    If your product or service can satisfy one consumer, more market people will buy your value.

    Just focus on the value addition and leave everything aside. Finally, the value you’re providing defines you and your brand’s destiny.

    You came here searching for a solution, and if I’m incapable of meeting your requirements, indeed, you’ll move somewhere else.

    We must remember that marketing will attract users. They’ll return to us if we provide value in our product and service.

  • Marketing

    Listen To The Market

    “The best marketing doesn’t feel like marketing.”

    — Tom Fishburne, Founder & CEO, Marketoonist

    The market dominates everything. The customer is the king. We can’t determine anything. Hence, we must be humble enough to listen to the voice of the customer.

    Irrespective of the level of our smartness we can’t be sure about the sale of our products and services. We rely on the market’s response. Consistently we’ve to adjust our nature according to the market’s mood.

    In short, there is no need to exaggerate your intelligence and brag about anything. Listen to the market. It will whisper in your ears about the next move.