“Content, in all its forms, is the single most critical element of any marketing campaign.”
— Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights
Nothing will work if your content cannot add value to people’s lives.
Irrespective of what you’re creating, there must be something in it that people can resonate with.
Suppose your content is about inspiring others. Now, it must contain an element of human touch. It must be based on an understanding of human nature.
There are infinite things that can inspire humans, and if you continue researching, you’ll get overwhelmed.
The best way to encourage others is to live the ideas that inspire you and then represent them in a format that people can understand and apply.
We become better content creators with every content we deliver to the masses. Still, it’s applicable only if we stay focused on our vision to provide valuable content to ease our audience’s life.