“Before you create any more ‘great content,’ figure out how you are going to market it first.”
– Joe Pulizzi & Newt Barrett, Co-authors
Many among us are great content creators but the worst marketers. We know how to produce quality work but have no idea about marketing.
You may dislike the fact, but the truth is that we, as artists herself-centralistic put ourselves above the World, thinking everyone is waiting for our subsequent work.
We forget that the World is running and we’re static with our approach. Unless we give a trigger, no one is coming to look and listen to our thought.
Marketing is not different from content creation. It’s part of our evolutionary journey. We look within ourselves to witness the loopholes in our psyche.
The fear of exposure, anxiety about future bankruptcy, stress related to sexual problems, depressive episodes after losing a loved one…
Where is the solution?
In your content.
Why you’re not marketing your content by using these triggers?
Because you’re afraid of having a love affair with your audience, you’re thinking about the possibilities of failure and being unwilling to accept the truth. In reality, you can market and sell your content to your audience.
How?
By telling the truth, you have the solution to their problems. That’s more than enough about marketing, if not all.