“The best marketing doesn’t feel like marketing.” — Tom Fishburne, Founder & CEO, Marketoonist The market dominates everything. The customer is the king. We can’t determine anything. Hence, we must be humble enough to listen to the voice of the customer. Irrespective of the level of our smartness we can’t be sure about the sale of our products and services. We rely on the market’s response. Consistently we’ve to adjust our nature according to the market’s mood. In short, there is no need to exaggerate your intelligence and brag about anything. Listen to the market. It will whisper in your ears about the next move.