Listen to the Voice of the Customer

“Instead of focusing on the competition, focus on the customer.”

– Scott Cook

Every customer is unique, and she has different needs. Identify the most relevant problem she’s facing on her first appearance in your store and try to resolve that. You’ll win her confidence.

The customer knows what she wants. Never try to sell her anything that she doesn’t wish to buy. If you’re doing that, you’ll get disappointed by the result.

It would be best to win her loyalty by turning a random customer into a regular buyer. It’s not simply a buying and selling process but a transaction of emotions. If you can make her feel good about herself, she may return to your store.

Everyone secretly seeks love and respect. If your attention is on grabbing her money, you’ll never be able to win her heart and will lose a valuable customer.

The customer is like Goddess visiting your store. How you’ll treat her?

Correct. That’s the way to treat her. Listen to the voice of the customer.